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Featured Projects
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Buisness Innovation
(Jan 2026 - March 2025)
Indie beauty brands lose their soul when they scale. I designed an AI-powered operating system that turns founder intuition into emotionally resonant marketing and proved it with a real brand that had never cracked Gen Z.
Design Strategy
(June 2025-August 2025)
A 10-week collaboration with Samsung Mobile to evaluate, challenge, and reshape the design principles behind every Galaxy device driven by global consumer research across 8 countries
Sleep Teas.e
University students treat sleep like a problem to fix with apps, data, and supplements. We ran three research methods with 1,800+ data points to discover they don't need another solution: they need a ritual that gives them permission to rest.
(Jan 2025 - March 2025)
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