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Projects
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Business Innovation
(Jan 2026 - March 2025)
Indie beauty brands lose their soul when they scale. I designed an AI-powered operating system that turns founder intuition into emotionally resonant marketing and proved it with a real brand that had never cracked Gen Z.
Design Strategy
(June 2025-August 2025)
A 10-week collaboration with Samsung Mobile to evaluate, challenge, and reshape the design principles behind every Galaxy device driven by global consumer research across 8 countries
Contextual Reasearch
(Jan 2025 - March 2025)
University students treat sleep like a problem to fix with apps, data, and supplements. We ran three research methods with 1,800+ data points to discover they don't need another solution: they need a ritual that gives them permission to rest.
User Experiece Design
(August 2020)
Most podcast apps dump thousands of shows on you and call it discovery. Wavecast was designed to actually understand what you want to hear and get you there faster.
Creative Strategy
(August 2025)
The brief was simple: design an e-blast for Sailor Jerry Spiced Rum. The challenge was making it feel raw, rebellious, and vintage without it looking like a costume. Every font, texture, and color choice was pulled from a real place in the brand's history.
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